Partner Platforms
How we think
Most agencies pick a platform and pour your budget in. We start by looking at your business.
Before we touch a single campaign, we map your unit economics to understand your true point of profitability. Then we build a tailored strategy and ad spend roadmap for the channels that make sense for your brand and business goals.
01 Business Health First
Before we touch a single campaign, we map your unit economics to understand your true point of profitability. Then we build a tailored strategy and ad spend roadmap for the channels that make sense for your brand and business goals.
02 Channel Fit, Not Channel Bias
Meta for discovery. Google for intent. TikTok for culture. Reddit for trust. Amazon for conversion. We add channels when the data says it's time - not because it's standard practice.
03 Creative Built for Beauty
Beauty is a visual category with its own language, buying psychology, and platform behavior. Our creative strategy is designed around how beauty consumers actually discover, consider, and convert - not generic ad formats applied to a beauty brief.
Channel strategy
Your customer isn't on one platform. Your strategy shouldn't be either.
We identify which channels are right for your brand at its current stage, build a coordinated strategy across them, and layer in new platforms according to your budget and data.Â
Discovery & Desire
Meta
Discovery and demand generation Instagram and Facebook campaigns that build desire and convert beauty audiences at scale. The foundation of most beauty growth strategies.
Intent & Capture
 Intent and capture Search, Shopping, and Display that intercepts high-intent buyers who already know what they want. The engine that catches what Meta starts.
Virality & Culture
TikTok
Trending formats and creator-style content that reach Gen Z and Millennial beauty buyers where they discover.
Conversion & Shelf
Amazon
Sponsored Products, Brand, and Display ads that own the digital shelf and convert purchase intent into revenue.
Trust & Community
Trust and community Community-led campaigns that reach beauty audiences in the spaces where they research, review, and recommend. High trust, low competition.
Case Studies
Turning $1M in Ad Spend Into $4.3M in Revenue for a Hair Oil Brand
Through a strategically integrated Meta, Google, and TikTok approach, we transformed a botanical hair oil brand’s growth model from brand-only search to full-funnel acquisition. This led to daily sales increasing from $1.8K to $22K, new customer growth of 1,350%, and conversion rate improvement from 3.16% to 4.13%, fueling sustainable profitability and large-scale retail expansion.
How Northern Edge Turned $125K Ad Spend Into $550K Revenue for This Luxury Shoe Brand
By refocusing a 12-year-old luxury footwear brand from high-volume traffic to high-intent conversion campaigns, we successfully reversed a three-year decline. This strategic shift generated $550K in revenue in 15 weeks, driven by new customer acquisition and top-performing products. Alongside this, low-quality sessions were reduced by 72%, 23% YoY growth was achieved, and profitability was scaled without heavy discounting.
What Our Clients Say
"I am so very grateful for Nick and Melissa's partnership. They took me in when my company was being challenged and struggling to find a progressive course. They have both helped me and my business to get back on track in a rapidly changing world/industry. They have customized my experience in a way that works for me and my company. They provide a strong sense of team and willingness to try and I couldn't ask for anything more."
Aminah Abdul JillilÂ
Ready to grow?
Let's Build Your Beauty Empire.
Book a free strategy call and discover how a holistic paid media approach can transform your brand's growth.